About Thettra Shugart

Creating beauty and revealing it where it seems to hide is a rare skill, and Thettra Brown Shugart is one of the few who possess it. As the CEO of Forever So Beautiful, a cosmetic brand she launched in 2011, Thettra is dedicated to being a lasting solution for women with cosmetics-related concerns. Every woman desires to feel beautiful, and while beauty is often said to be "in the eye of the beholder," Forever So Beautiful transforms this concept by making every client feel like the ultimate beholder. Since its establishment, the brand has stood as a symbol of confidence, inner beauty, and the belief that every individual is beautifully and spectacularly designed.

Thettra Brown Shugart is a proud wife, accomplished makeup artist, and talented photographer who combines her skills to highlight the beauty in every individual she serves. A native of Charleston, South Carolina, Thettra’s passion for beauty and entrepreneurship is deeply rooted in her education. She studied esthetics at the Academy of Cosmetology and pursued Business Accounting at Miller-Motte Technical College. Her dream of creating a cosmetic line began during her time working for Ulta Cosmetics, where she often shared her vision with her coworkers. Before launching her product line, she made it a priority to acquire the necessary education and expertise to ensure success.

Photography has always been a natural passion for Thettra. As a young girl in middle and high school, she was rarely seen without a camera in her backpack or purse. In December 2012, she was encouraged by a male photographer who recognized her talent after seeing the photos she captured with her cell phone. Inspired by this encouragement, Thettra launched her photography business in December 2013.

Over the years, she has worked with numerous celebrities and appeared on popular platforms such as The Real Housewives of Atlanta and the Lifetime Network. Her work has also been featured in various publications, further solidifying her reputation as a visionary in the beauty and photography industries.

As the driving force behind Forever So Beautiful, Thettra Brown Shugart remains committed to operating with excellence and ensuring her client's needs are met. Her ultimate goal is to empower women to embrace their beauty and confidence while providing them with high-quality products and services that leave a lasting impression.